Customer Satisfaction and Loyality

Mistery Shopping

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Panel Surveys in the Energy Sector

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Mistery Shopping

Mystery Shopping is a highly specialized and sophisticated area of Market Research.

The interviewer should play the role of buyer or customer, while focusing on the service received and the quality of communication. Unfortunately, interviewers cannot record their experience on video, rather they should remember their experience and fill in the evaluation sheet after.

Mystery Shopping surveys require specifically trained interviewers, who are able to focus on several aspects simultaneously:

Based on our experience in Mystery Shopping, we recommend focusing on a few, easy to evaluate aspects of the interaction, rather than being too detailed or too generic.